Brands—and the Nascar Harry Gant Skoal Bandit Racing Shirt so you should to go to store and get this NFL—are well aware of what they’ve got: In 2020, all but one 30-second Super Bowl spot cost advertisers between $5 million to $5.6 million, a price tag that has rocketed up almost every year since 1970, when it was a now-quaint, then-astronomic $78,200. Which begs the question: Is it really worth it?
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Most brands think so. Elizabeth Lindsey, a managing partner with Wasserman, a company that strategizes with many of the Nascar Harry Gant Skoal Bandit Racing Shirt so you should to go to store and get this brands that partner with the NFL, told Yahoo in 2017 that “it’s the last bastion of programming that people feel is must-see, in the moment, live,” and that “I would argue the Super Bowl is a cultural experience far more than it is an individual game. It’s a gathering. And regardless of how you watch, at the end of the day, it’s social.”