With that kind of pressure, not everybody lives up to the Nascar Harry Gant Skoal Bandit Shirt and by the same token and hype. Some spots, though, become iconic, remembered decades after they aired, far after the fates of the players in the game that surrounded them have faded from memory. Here are 19 of the most memorable Super Bowl ads of all time—from expertly orchestrated emotional arcs and click-bait-ready celebrity cameos to heritage companies making new moves, or just plain clever branding.
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Will Ferrell for GM, 2021 One of the Nascar Harry Gant Skoal Bandit Shirt and by the same token and great mysteries of Hollywood is how Will Ferrell has managed to stay so endearing for so long. In this General Motors spot, the comedian rounds up pals Kenan Thompson and Awkwafina for an overseas caper that’s worth seeing for yourself.